"How much will my website cost?" is the first question almost every business owner asks, and the honest answer is: it depends. In Pakistan you can find someone willing to build a website for a few thousand rupees, and you can also find projects that cost several million. Both prices can be fair — they are simply buying very different things.
This guide breaks down typical website costs in Pakistan by type of project, explains what drives the price up or down, highlights the hidden costs that catch people out, and gives you practical tips for getting real value from your budget. The ranges are typical market figures for professionally built websites; your exact quote will depend on your requirements.
Why Website Prices Vary So Much
Two quotes for 'a five-page website' can differ by ten times because the work behind them is completely different. One developer may install a free template, swap the logo and add your text. Another may research your audience, design the pages from scratch, write conversion-focused copy, optimise every image for speed, set up SEO and analytics, and test the site on dozens of devices. Both deliver five pages; only one is built to bring you customers.
When you compare quotes, compare what is included, not just the number at the bottom.
Website Cost Categories in Pakistan
1. Basic Business / Landing Page
Suitable for new businesses, freelancers, events or single-product campaigns that need a professional online presence quickly. Usually includes a homepage or a few pages, a contact form, WhatsApp button and mobile-friendly design. Not sure which platform fits? Compare WordPress vs Shopify for Pakistan.
| Type | Price Range (PKR) |
|---|---|
| Simple landing page (1 page) | PKR 15,000 – 30,000 |
| Basic business website (3–5 pages) | PKR 25,000 – 60,000 |
| Professional business website with animations | PKR 60,000 – 120,000 |
2. WordPress Website
WordPress is the most common choice for service businesses, schools, clinics, consultancies and companies that want to update content themselves. Price depends heavily on whether the design is template-based or custom, and on the features required.
| Type | Price Range (PKR) |
|---|---|
| WordPress with free theme | PKR 30,000 – 60,000 |
| WordPress with premium theme | PKR 60,000 – 120,000 |
| Custom WordPress design | PKR 120,000 – 300,000 |
| WordPress with advanced features | PKR 200,000 – 500,000+ |
3. E-Commerce Store (WooCommerce / Shopify)
Online stores cost more because they involve product management, payments, shipping, order notifications and much more testing. Uploading a large catalogue, integrating couriers and payment gateways, and building custom features all add to the price.
| Type | Price Range (PKR) |
|---|---|
| Shopify basic store setup | PKR 40,000 – 80,000 |
| WooCommerce store (up to 100 products) | PKR 60,000 – 150,000 |
| Full e-commerce with custom features | PKR 150,000 – 400,000 |
| Large marketplace / multi-vendor | PKR 400,000 – 1,000,000+ |
4. Custom Web Application
Custom web applications — customer portals, CRMs, booking systems, inventory tools, learning platforms or SaaS products — are built around your exact workflow. They require planning, database design, user roles, security and ongoing maintenance, which is why they sit at the top of the price range.
| Type | Price Range (PKR) |
|---|---|
| Simple custom web app | PKR 150,000 – 300,000 |
| Medium complexity (CRM, ERP) | PKR 300,000 – 800,000 |
| Complex platform / SaaS | PKR 800,000 – 3,000,000+ |
5. Mobile App Development
Many businesses plan a mobile app alongside their website. Apps cost more than websites because they must work across devices and be published on app stores, and they usually need a backend and admin panel.
| Type | Price Range (PKR) |
|---|---|
| Simple mobile app (Android or iOS) | PKR 200,000 – 400,000 |
| Cross-platform app (Android + iOS) | PKR 300,000 – 600,000 |
| Complex app with backend / API | PKR 500,000 – 2,000,000+ |
Factors That Affect Website Cost
- Number of pages and how different they are from each other — ten pages built from one template cost less than ten unique layouts.
- Custom design versus a ready-made theme.
- Content: whether you provide text and images, or need copywriting, photography or stock images.
- Features such as booking systems, calculators, multilingual content (for example English and Urdu), member areas or customer dashboards.
- Integrations with payment gateways, couriers, CRMs, accounting software or WhatsApp.
- Number of products and variants to upload for an online store.
- SEO setup, speed optimisation and analytics configuration.
- Timeline — urgent projects often need extra resources.
- The experience and process of the team building it.
Ongoing Costs After Launch
A website is not a one-time purchase. Budget for these recurring costs so there are no surprises (and do not skip security; our website security guide explains why):
- Domain renewal — usually yearly.
- Hosting — monthly or yearly, depending on the provider and the traffic your site receives. Online stores and busy sites need better hosting.
- Platform subscription — for Shopify or other hosted platforms, billed monthly in US dollars.
- Premium plugin or app licences — many renew yearly.
- Maintenance — updates, backups, security monitoring and small changes.
- Marketing — a website still needs visitors through SEO, ads or social media.
Hidden Costs to Watch Out For
Some quotes look cheap because important items are missing. Before you sign, check whether the quote covers:
- Domain and hosting for the first year — and whether they are registered in your name.
- Licensed themes and plugins rather than pirated copies.
- Number of design revisions included.
- Content uploading, including products and images.
- Basic SEO setup such as titles, descriptions and sitemaps.
- Training on how to update the website yourself.
- Bug fixes after launch, and for how long.
- Who owns the design files and code once you have paid.
Always make sure your domain is registered in your own name or your company's name. Losing access to your domain can mean losing your website and email at the same time.
Why Cheap Websites Often Cost More in the Long Run
Very low-cost websites are tempting, especially for new businesses. The problem is what usually comes with them: pirated themes that open security holes, slow loading that drives visitors away, poor mobile layouts, no SEO foundation and no support when something breaks. Many businesses end up paying twice — once for the cheap site, and again to rebuild it properly a year later, after losing customers in the meantime.
That does not mean you need the most expensive option. It means paying for the things that directly affect results — speed, mobile design, clear messaging, trust signals, security and SEO — and avoiding paying for features you do not need yet.
How to Get the Best Value From Your Budget
- 1Define your goal first. Is the website meant to generate calls, WhatsApp enquiries, bookings or online sales? Every decision should support that goal.
- 2Start with the essentials and plan to grow. A strong five-page site can be extended later with a blog, booking system or store.
- 3Prepare your content early. Delays in receiving text and images are the most common reason projects run late.
- 4Ask for a written scope listing every page, feature and deliverable.
- 5Look at portfolios and speak to past clients before choosing a developer.
- 6Agree on maintenance in advance so your website stays fast and secure after launch.
Example Budgets for Common Businesses
To make the ranges above more practical, here are a few typical scenarios and the kind of website that usually suits them.
A new consultancy or freelancer
A professional five-page website — home, services, about, portfolio and contact — with a WhatsApp button, contact form and basic SEO is usually enough to build credibility and capture enquiries. This normally falls within the basic business website range, with room to add a blog later.
A clinic, school or local service business
These businesses benefit from a WordPress website with separate pages for each service, staff or doctor profiles, location information, an enquiry or appointment request form and a Google Business Profile connected to the site. Expect the premium theme or custom WordPress range, depending on design and features.
A growing clothing or cosmetics brand
An online store with collections, size guides, Cash on Delivery, courier integration, reviews and marketing tracking typically fits within the Shopify or WooCommerce store ranges. Large catalogues, custom features or multiple warehouses move the price higher.
A company replacing spreadsheets with software
If your team manages leads, inventory or projects in spreadsheets and WhatsApp groups, a custom web application can save significant time. These projects are usually best started with a focused first version covering the most important workflow, then expanded in phases.
Questions to Ask Before Hiring a Developer
- Can I see websites you have built for similar businesses?
- Will the design be custom or based on a template?
- Which platform do you recommend for my business, and why?
- What exactly is included, and what would cost extra?
- How many revisions are included, and how long will the project take?
- Who will own the domain, hosting, design and code?
- What support do you provide after launch?
- For the full list of questions, see our checklist for choosing a web development agency.
Should You Pay in One Go or in Phases?
Most professional website projects are paid in milestones, such as a deposit before work starts and the balance when the site is ready to launch. Larger projects are often split into phases: a first version with the essential pages and features, followed by improvements once the website is live and you can see how visitors use it.
Building in phases has real advantages. You launch sooner and start getting enquiries earlier, you spread the cost over time, and you make later decisions based on data rather than guesswork. For example, you might launch a strong service website now, add a blog and SEO content over the next few months, and introduce an online booking system once enquiries grow. A good developer will plan the first version so these additions fit in smoothly later, without needing to rebuild the site.
What You Get at Selections Technologies
At Selections Technologies we give you a clear, fixed quote before any work begins, with every page and feature written down. Our websites are mobile-first, built for speed, set up with SEO foundations and delivered with licensed software only. You own your domain, content and website, and we provide support after launch so you are never left on your own.
Whether you need a simple business website, a WordPress site you can manage yourself, an online store or a custom web application, book a free consultation. We will understand your goals, recommend the right approach for your budget and give you a transparent quote — no pressure, no hidden costs.
Selections Technologies
IT company based in Croydon, UK. We build websites, apps, and digital marketing strategies for businesses across the UK and worldwide.